Digital marketing refers to the utilization of online platforms and strategies to promote products, services, or brands, targeting specific audiences and achieving marketing objectives. This encompasses various techniques such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising, all aimed at increasing brand awareness, driving traffic, and fostering customer engagement. Through data analysis and continuous optimization, digital marketing helps businesses effectively reach and resonate with their target customers in the ever-expanding digital landscape.